Frequently Asked Questions - Faq

Who are the major search engines? AltaVista, Google, Netscape, Teoma, Yahoo, MSN Search, AOL Search, Gigablast, Ask Jeeves, WiseNut, Lycos, HotBot are some of the major search engines.

What is Search Engine Optimization (SEO)? Search Engine Optimization is a method used to attain top rankings on search engines. Its main aim is to increase sales. It helps clients to establish their name and business through internet.

What is search engine marketing (SEM)? Search Engine Marketing is a method used to increase the flow of visitors to the desired website through different kinds of advertisements such as banner advertisements, pay per click advertisement, text link advertisement and many more.

What is a paid advertisement? Paid Advertisements are those advertisements which are placed in the webpage of webmasters with the permission of that particular webmaster. When the visitors click on that particular website webmaster get a certain payment for it.

What's pay-pay-click? Pay per click or PPC is the way of internet advertising in which advertisers need to make the payment only if a user clicks on an ad provided in the webmaster’s webpage to visit the advertiser's website.

What is click-through-rate (CTR)? CTR or Click-Through Rate is calculated as number of user clicks on a particular advertisement in a webpage divided by the number of times the advertisement was displayed.

What's cost per impression (CPI)? CPI or Cost Per Impression is a network marketing term which is used to determine the exact advertising cost that is paid according to its number of views.

What is google page rank (PR)? Google Page Rank or PR is one of the numeric values (0-10) which represent the importance of a particular web page in a website. It is one of the main factor which helps to find the ranking of a page in Google network. 

How do you move to top of search engine list? You have to check whether Meta tags are right and try to avoid using broken links on your website. This may in turn create a negative impact for your website. You must submit your sites to various search engines and also privately run Link Directories. When you use banners you should be more care.

What is an organic search? An organic search is the method through which internet users look for web sites with listings of search engines which does not require payment, instead of the  pay–per-click advertisements.